A First Impression Is Important

!±8± A First Impression Is Important

Think about it.

I had just moved into the area and was looking for a new hair stylist - someone who was a little 'closer to home. One of my colleagues recommended this particular show for me, on the basis of customer service, work environment, quality of service.

I called ahead for an appointment and a bit 'inconsistent receptionist answers the phone. After a series of polite exchanges have the time, "Oh, is having a bad hair day" Ithought. After all, my friend said that this is a good hairdresser.

So on the appointed day, an accident forget the book, I trotted off to the hairdresser, have a happy day, either (I have my manicure right after that book).

I turn around and a feeling of uneasiness came over me - the deal seems pretty shabby - Photos of models and various hairdressing products cover the windows and forms a temporary window blind. There is no one toReception, although two girls standing in deep space in the conversation deepens, without knowing that someone just came in I had a quick look around and saw that the equipment could be seen - straightener and dryer all saw a little 'dirty.

A client, who sat under the helmet had no protective clothing, but had a dismal off-white towel around his neck and shoulders.

I have a split decision, that this place is not for me. When Iwas about to go through the door of one of the bolts assistants, said: "Can I help you?" It's still hasty exit, I cried again, "no thanks, just looking."

I immediately called my friend to confirm the name of the salon with her and then asked, on what basis I recommend them. I said, quite naively, that their prices were very reasonable.

I remembered our conversation, and of course did not mention the cost in its recommendations. After all, how thingsCustomer service, environment and quality of service are all related!

This scenario rings true for many other service providers. Not that this first impression is very important to you first. The process things quickly eyes and take a decision whether you like it or not in a split second. I looked around and what I saw was not pleasant. I started to spend a whole morning for the environment and the feeling of leaving something to think differently and spoiledrelaxed.

So, how can your company avoid falling into this "no thanks, just looking at the trap"?

Now there are some simple things you can do:

Critically evaluate your service on the basis that it offers excellent value for money. Build your conclusion not only on price but on other things that consumers want you to be their supplier of choice.

Check the customer care. They offer excellent customer service? If the phone or face-deal? Service with a smile is what most customers want. You can get feedback from existing customers how to evaluate your customer service.

Take a look at your business environment. And 'clean, attractive and pleasing to the eye? This also applies if you work from home. Ordered a room right next to godliness!

What is the level of service you offer? Do you have enough for your service? For example, you remind your customers when deadlines are due or whenare special offers on?

In order to stay ahead of the game you have to constantly review your business. Most times you will find that you do not need expensive strategic approaches. Simply, putting yourself in your customers shoes can help you to see where you are lacking in the service that your are offering.

When I offer advice to my clients, I always put myself in the shoes of one of their customers whether it be a salon, restaurant, or photographer. More often than not, I raise issues that they haven't even considered.

My parting shot is always "you have got to make your clients keep you at the top of their MUST DO OR MUST HAVE LIST!" Do not fall into the category of "no thanks, just looking".

Until next time, REMEMBER...... First impression is important!